Thinking of opening a MilkyWay cafe? Talk to us about franchise opportunities, training and operational support.
Your ownMilkyWay.Built on 30 years of queues.
Tamil Nadu's first branded softy ice cream showroom opened in Egmore in 1994. Now you can open the next one, with site selection, setup, training and marketing support from the team that built it.
- ₹25LInvestment from
- 40–50%ROI
- 30–45 daysTypical launch after site approval
- 0Years of restaurant experience needed
The franchise, in numbers.
Everything an investor asks first, on one sheet. Earnings depend on location and operations.
- ₹25lakh
- Investment starts fromDepends on location, size, interiors and equipment. The team shares a detailed breakup for your outlet.
- ₹10–12lakh / yr
- Earnings per annumAround 40–50% ROI on a menu customers order again and again.
- 30–45days
- To launchTypical timeline after site approval and formalities, subject to project readiness.
- 20+outlets
- Operating todayAcross Chennai, Madurai, Sivakasi, Bengaluru and Port Blair.
- since1994
- Serving sinceThe first branded softy ice cream showroom in Tamil Nadu, opposite Ethiraj College, Chennai.
You bring three things. We bring the rest.
A MilkyWay franchise is a partnership. Here is exactly who does what.
You bring
- A location in mindPropose your own site, or let us help you find one.
- Investment from ₹25 lakhPlus the franchise fee shared during the discussion.
- The drive to growNo restaurant experience needed.
MilkyWay brings
- Location evaluation & site selection
- Store setup & equipment procurement
- Training for you and your staff
- Staff recruitment support
- Marketing & branding
- Ongoing operational support
- A proven menu of 100+ items
- A brand trusted since 1994
Tell us where you have in mind.
Share your preferred city, a little about yourself and any site details. Our franchise team will get back to you.
From enquiry to opening day.
Six steps, with our team alongside you at each one. Typically 30–45 days from site approval to launch.
Submit Enquiry
Share your city, background and site details through the enquiry form.
Business Discussion
Talk through the model, investment and support with the team.
Sign LOI
Confirm your intent to proceed with a Letter of Intent.
Location Evaluation & Franchise Agreement
The proposed site is assessed and the franchise agreement is signed.
Store Setup & Training
Fit-out, equipment and staff training get underway.
Launch Your MilkyWay
Open your doors and start serving your neighbourhood.
Why choose MilkyWay?
Join India's premium vegetarian ice creams and fast food cafe.
- Premium ice creams & softies
- Tasty vegetarian fast food
- Loved by families & kids
- Premium ambience & experience
- High profitability business
The route so far.
From a single counter opposite Ethiraj College to outlets across three regions, 20+ stores and counting. Every stop was a new MilkyWay opening in a new neighbourhood.
See every store- ChennaiWhere it began, 1994
- MaduraiTamil Nadu
- SivakasiTamil Nadu
- BengaluruKarnataka
- Port BlairAndaman & Nicobar
- Your cityThe next stop
Questions partners ask.
Investment, support and timelines, answered. Anything else, our franchise team will walk you through it.
Ask us directlyWhy choose MilkyWay?
From our beginnings in Chennai in 1994, MilkyWay has grown into a trusted name in the ice cream and cafe space. When you become a franchise partner, you don't start from scratch — you build on decades of brand experience, a proven product portfolio and a structured franchise support system. From location selection and store setup to training, manpower, marketing and ongoing operations, our team supports you at every stage of your journey.
Is previous restaurant experience required?
No. Previous restaurant or food business experience is not mandatory. MilkyWay provides the required training and operational guidance to help franchise partners and their teams get started.
What is the minimum investment?
The investment starts from 25 Lakhs, depending on the outlet location, size, interiors, equipment and other project requirements. Our franchise team will provide the detailed investment breakup for your outlet.
What is the required shop size?
The required space depends on the location. Our team will evaluate your location and suggest the most suitable space requirement.
Does MilkyWay help with site selection?
Yes. MilkyWay provides location evaluation and site-selection support. Our team reviews factors such as location potential, visibility, accessibility, catchment and overall suitability before approving the site.
Does MilkyWay provide staff training?
Yes. MilkyWay provides training for franchise partners and staff, covering product preparation, store operations, customer service and basic reporting. We also provide staff recruitment support, if required.
Who arranges the equipment?
MilkyWay provides equipment guidance and procurement assistance. The team helps identify the required equipment and supports the franchise partner during the setup process.
Is there a franchise fee?
Yes. A franchise fee may apply depending on the franchise model. The complete fee structure and other applicable costs will be shared during the franchise discussion.
Is there a royalty?
Yes. The applicable royalty is 6% + GST on net sales, as per the franchise agreement and selected business model.
How long does it take to open an outlet?
The timeline depends on factors such as site finalisation, agreement completion, interiors, equipment installation, recruitment and training. Typically, the outlet can be planned for launch within 30–45 days after site approval and completion of the required formalities, subject to project readiness.
Can I propose my own location?
Yes. You can propose a location of your choice. The MilkyWay team will evaluate the site based on business potential, visibility, accessibility, catchment and other location parameters before approval.
Can I get assistance finding a property?
Yes. If you do not already have a property, our team can assist you in identifying and evaluating potential locations based on your target market. Final property selection and commercial terms will be subject to site feasibility and mutual approval.
